CAPABILITIES
BUSINESS GROWTH
Brand Strategy & Visual Identity
End-to-end brand positioning, messaging framework, and visual identity development for digital platforms (websites, mobile apps, social channels)
Multilingual and multicultural brand messaging tailored for North American, Latin American, and European markets
Go-to-Market (GTM) & Global Expansion
International GTM execution and product/service launch planning across North America, Latin America, and Europe
Event marketing, trade show production, and field marketing strategy for national and international conferences
AI Workflow Integration & Content Automation
Implementation of AI-driven creative workflows (utilizing tools like ChatGPT, HeyGen, Kling, Krea, and Seedance) to scale content output and reduce production costs
Process optimization for marketing, media, and creative operations
Marketing Campaign Strategy & Demand Generation
Omnichannel growth marketing and demand generation strategy across B2B and DTC segments
Digital acquisition channel management across Meta Ads, Google Ads, LinkedIn Ads, SEO, and database marketing
Tune-in, audience acquisition, and broadcast promotion strategies for sports, news, and network television programming
Creative Direction & Production
Creative direction and production oversight for video, promo content, and digital media assets
Agency management and pitch evaluation for external advertising, PR, and creative service agencies
Marketing Operations & Strategic Leadership
Marketing roadmap planning, timeline management, and cross-functional team leadership
Annual marketing budget development, allocation, and multi-million-dollar budget oversight